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  "note": "This is an interesting take on Salesforce buying Slack, and why did Slack sell.\n\n> Why is this the case? To get some insight, I called up Aaron Levie, Box’s affable CEO. In Levie’s telling — and he also wrote [a blog post about the Slack sale](https://blog.box.com/salesforce-slack-and-future-work) — it all comes down to sales. The idea that workers would someday choose all their own tools was always a fantasy, he told me, in part because most workers don’t event want to think about their tools. In such a world, the winning app will almost always be one with a giant, er, salesforce behind it.\n> \n> Microsoft had one. Slack didn’t. Enter Salesforce.\n\nIt is expensive and super difficult to build those distribution channels into companies.",
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