# How Microsoft crushed Slack - Platformer

<https://www.platformer.news/p/how-microsoft-crushed-slack>

- Host: [platformer.news](https://links.thingelstad.xyz/hosts/platformer.news/)
- Saved: December 7, 2020 (2020-12-08T02:45:18Z)
- Record: https://links.thingelstad.xyz/links/6be78358a526/
- JSON: https://links.thingelstad.xyz/links/6be78358a526.json

## What Jamie wrote

This is an interesting take on Salesforce buying Slack, and why did Slack sell.

> Why is this the case? To get some insight, I called up Aaron Levie, Box’s affable CEO. In Levie’s telling — and he also wrote [a blog post about the Slack sale](https://blog.box.com/salesforce-slack-and-future-work) — it all comes down to sales. The idea that workers would someday choose all their own tools was always a fantasy, he told me, in part because most workers don’t event want to think about their tools. In such a world, the winning app will almost always be one with a giant, er, salesforce behind it.
> 
> Microsoft had one. Slack didn’t. Enter Salesforce.

It is expensive and super difficult to build those distribution channels into companies.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT169: Weekly Thing #169 / Ted Lasso, Think for Yourself, Range](https://weekly.thingelstad.com/archive/169/), Recommended Links

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://www.platformer.news/p/how-microsoft-crushed-slack