Is Lyft Too Cute to Fight Uber?
www.nytimes.com/2014/12/11/style/is-lyft-too-cute-to-fight-uber.html
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Lyft, the ride-sharing service, comes up with fuzzy, hokey ideas when all most customers want is a quick, safe ride.