# Apple Vision – Stratechery by Ben Thompson - Host: [stratechery.com](https://links.thingelstad.xyz/hosts/stratechery.com/) - Saved: June 7, 2023 (2023-06-08T01:03:52Z) - Record: https://links.thingelstad.xyz/links/6ed06b5244ed/ - JSON: https://links.thingelstad.xyz/links/6ed06b5244ed.json ## What Jamie wrote Ben Thompson's writeup on the Vision Pro is a great read. I appreciate that he hits on the user experience, as well as the technology, and the worries around isolation. > Apple Vision is _technically_ a VR device that _experientially_ is an AR device, and it's one of those solutions that, once you have experienced it, is so obviously the correct implementation that it's hard to believe there was ever any other possible approach to the general concept of computerized glasses. Thompson's "so obviously" comment here caught my attention. This is a pattern I've come to appreciate as a technologist. There are times that you **use** a technology (not read about it, use it) and you realize it is so much better than the existing solution that it is obviously going to replace it. The trick of course is that doesn't mean it will happen fast, or be easy, but it will. My personal experiences in that realm: - First time I replaced a spinning hard drive with an SSD - First time I drove a fully electric car - First time I transferred value with crypto Thompson also goes to a desktop experience for Vision Pro. > At the risk of over-indexing on my own experience, I am a huge fan of multiple monitors: I have four at my desk, and it is frustrating to be on the road right now typing this on a laptop screen. I would absolutely pay for a device to have a huge workspace with me anywhere I go, and while I will reserve judgment until I actually use a Vision Pro, I could see it being better at my desk as well. I do keep pondering this use case, and Thompson doubles down on it. The Vision Pro experience for work is really interesting. It used to be fancy for office workers to have two good monitors. The productivity benefit is real. How will it feel for a software developer to have their entire coding environment floating in space in front of them with significantly more visual room around them? > To put it even more strongly, the Vision Pro is, I suspect, the future of the Mac. This is not an obvious path, but I think he is on the right one. Vision Pro isn't a mobile experience really. > I am completely serious when I say that I would pay the NBA thousands of dollars to get a season pass to watch games captured in this way. Yes, that's a crazy statement to make, but courtside seats cost that much or more, and that 10-second clip was shockingly close to the real thing. I had to pull this out becuase I had the same thought. Experiencing sports on the Vision Pro seems like a giant opportunity. If you can start broadcasting games in 3D the market for people to pay significantly more to "be there" in AR is huge. As a soccer fan if I could experience games from perspectives impossible in any other way I would love it. However, you need a way for multiple people to join in that which could be done online. ## Facts - Kind: [Page](https://links.thingelstad.xyz/kinds/page/) ## Appears in - [WT258: Weekly Thing #258 / Vision, Strike, Reputation](https://weekly.thingelstad.com/archive/258/), Featured ## Same host - [ChatGPT Gets a Computer – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/64940b47449e/) (stratechery.com, March 28, 2023) - [Google I/O and the Coming AI Battles – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/c0b272b6b9f3/) (stratechery.com, May 23, 2023) - [Threads and the Social/Communications Map – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/c33c107957ce/) (stratechery.com, July 26, 2023) - [The OpenAI Keynote – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/37609b09ded5/) (stratechery.com, November 7, 2023) - [Intel’s Humbling – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/fef7968461f7/) (stratechery.com, February 1, 2024) ## Saved the same week - [WWDC 2023: watchOS 10’s redesign – Six Colors](https://links.thingelstad.xyz/links/82db8bc68c25/) (sixcolors.com, June 7, 2023) - [GPT best practices - OpenAI API](https://links.thingelstad.xyz/links/3d8a2ad5a290/) (platform.openai.com, June 7, 2023) - [Some blogging myths](https://links.thingelstad.xyz/links/90b4ad3e3b9a/) (jvns.ca, June 7, 2023) - [Open-Source LLMs - Schneier on Security](https://links.thingelstad.xyz/links/3ba5b45486f1/) (schneier.com, June 7, 2023) - [Dedicate Time And Space To Not Doing - Matt Norman](https://links.thingelstad.xyz/links/3e93017aa8d6/) (mattnorman.com, June 7, 2023) ## Elsewhere - Wayback Machine: https://web.archive.org/web/*/https://stratechery.com/2023/apple-vision/