The Big Data Conundrum
www.businessinsider.com/the-big-data-conundrum-2011-9
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
But even as Hadoop is fast becoming the de-facto data management platform for Big Data, it remains a low-level infrastructure tool incapable of being helped by traditional BI products which cant scale effectively and isnt intuitive enough for the average business user.