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  "title": "Six Months Ago NPR Left Twitter. The Effects Have Been Negligible - Nieman Reports",
  "note": "NPR shares the data on traffic impact from not being on Twitter.\n\n> Six months later, we can see that the effects of leaving Twitter have been negligible. A memo circulated to NPR staff says traffic has dropped by only a single percentage point as a result of leaving Twitter, now officially renamed X, though traffic from the platform was small already and accounted for just under two percent of traffic before the posting stopped.\n\nTwitter, now X, has never been a great platform to drive advertising click throughs. Facebook was better. LinkedIn was better. Twitter was attractive because of the people that were on it, but it was never a great medium to drive engagement. ",
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