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  "note": "I enjoy Tom Peters writing on leadership and business. His \"personal brand\" message is often taken the wrong way.\n\n> Yes. You give a shit, and it shows. You build your brand as a leader, not by making great speeches to thousands of people, but in conversation after conversation, one by one by one, making a small difference each time. That’s the best aspiration you can hope for, in most jobs, and probably the longest lasting.\n\nBe authentic and genuine! 🤝",
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