ENS Labs Unveils Integration with .box Domains: A New Era for Web3 Identities | ENS Blog

I have a thesis around Web3 technology that it will blend into the existing web and be the central force behind a push, which I’m not sure will be big or small, to decentralize services. I dislike how it is used as opposition to the current web stack. And the best example I see for exemplifying this is what the ENS team is doing. Ethereum Name Service is a critical capability that turns thingelstad.eth into my wallet address, just like DNS turns thingelstad.com into my website address. Several months back ENS also made it so I can put my wallet address in DNS and now ENS can resolve thingelstad.com to my wallet address too. The next step is to have a completely merged top-level domain that blends traditional DNS and ENS into one, and that is what I think we'll see figured out with .box.