# The smallest viable audience

<https://seths.blog/2022/05/the-smallest-viable-audience/>

- Host: [seths.blog](https://links.thingelstad.xyz/hosts/seths.blog/)
- Saved: May 24, 2022 (2022-05-25T02:36:31Z)
- Record: https://links.thingelstad.xyz/links/7fa2be6ba085/
- JSON: https://links.thingelstad.xyz/links/7fa2be6ba085.json

## What Jamie wrote

I dig this advice from Godin.

> The strategy of the smallest viable audience doesn’t let you off the hook–it does the opposite. You don’t get to say, “well, we’ll just wait for the next random person to find us.” Instead, you have to choose your customers–who’s it for and what’s it for. 

This is similar to the idea of getting 100 true fans, and building from there.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT221: Weekly Thing #221 / Rebooting, Incidents, Risk](https://weekly.thingelstad.com/archive/221/), Notable

## Same host

- [Generative hobbies](https://links.thingelstad.xyz/links/a1f52a69e856/) (seths.blog, January 3, 2022)
- [Personal velocity](https://links.thingelstad.xyz/links/0aec3274f72e/) (seths.blog, January 25, 2022)
- [Who chooses?](https://links.thingelstad.xyz/links/ac6ad71b57ce/) (seths.blog, March 8, 2022)
- [The million-dollar gap](https://links.thingelstad.xyz/links/e4a869f6ca8e/) (seths.blog, March 8, 2022)
- [Problems now (problems later)](https://links.thingelstad.xyz/links/0ff6cc815162/) (seths.blog, June 15, 2022)

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://seths.blog/2022/05/the-smallest-viable-audience/