# WPP Media Mid-Year Global Advertising Forecast Update: $1.08 Trillion in 2025 Ad Revenue and 6% Growth

<https://www.wppmedia.com/news/tyny-midyear-2025>

- Host: [wppmedia.com](https://links.thingelstad.xyz/hosts/wppmedia.com/)
- Saved: June 16, 2025 (2025-06-17T03:27:40Z)
- Record: https://links.thingelstad.xyz/links/8332848fc798/
- JSON: https://links.thingelstad.xyz/links/8332848fc798.json

## What Jamie wrote

Major tipping point. 

> **User-generated content** is overtaking professional production: In 2025, more than half of content-driven advertising revenue will come from platforms like TikTok, YouTube, Kuaishou, and Instagram Reels. Creator-generated revenue will hit **$184.9 billion** this year, up 20% from 2024, and is expected to more than double to **$376.6 billion** by 2030.

🤔

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT324: Weekly Thing 324 / Agents, Shortcuts, Joy](https://weekly.thingelstad.com/archive/324/), Notable

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://www.wppmedia.com/news/tyny-midyear-2025