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  "url": "https://contentfolks.substack.com/p/vanity-metrics-content-marketing",
  "title": "cf #63: being mindful of vanity metrics",
  "note": "Some of these vanity metrics overlap with what I've referred to as \"[analytics as addiction](https://www.thingelstad.com/2018/02/04/identify-addictive-application.html)\". Follower counts and retweets fall in here. Frankly the majority of web analytics do as well.\n\n> Vanity metrics emphasise scale and might inspire awe and envy—but they don’t reveal anything useful about the ongoing health of a system, and might even obscure its underlying problems. \n\nGood questions to ask via [Elezea](https://elezea.com/2023/05/on-the-dangers-of-vanity-metrics/).",
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