# cf #63: being mindful of vanity metrics

<https://contentfolks.substack.com/p/vanity-metrics-content-marketing>

- Host: [contentfolks.substack.com](https://links.thingelstad.xyz/hosts/contentfolks.substack.com/)
- Saved: June 1, 2023 (2023-06-02T02:09:53Z)
- Record: https://links.thingelstad.xyz/links/87816b88de67/
- JSON: https://links.thingelstad.xyz/links/87816b88de67.json

## What Jamie wrote

Some of these vanity metrics overlap with what I've referred to as "[analytics as addiction](https://www.thingelstad.com/2018/02/04/identify-addictive-application.html)". Follower counts and retweets fall in here. Frankly the majority of web analytics do as well.

> Vanity metrics emphasise scale and might inspire awe and envy—but they don’t reveal anything useful about the ongoing health of a system, and might even obscure its underlying problems. 

Good questions to ask via [Elezea](https://elezea.com/2023/05/on-the-dangers-of-vanity-metrics/).

## Facts

- Kind: [Newsletter](https://links.thingelstad.xyz/kinds/newsletter/)

## Appears in

- [WT257: Weekly Thing #257 / Nostr, Time, Bcrypt](https://weekly.thingelstad.com/archive/257/), Notable

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://contentfolks.substack.com/p/vanity-metrics-content-marketing