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  "note": "This is a very thought provoking article. [Scott Galloway](https://www.profgalloway.com) often uses the term \"virtue signaling\", which triggered my attention to this blog post.\n\n> There are many more examples in the book (and I recommend reading the whole thing), the point the authors are trying to make is clear: Almost everything has a signaling component – we are just not aware of it. In fact, Hanson believes that “well over 90 percent” of human behavior can be explained by signaling.\n\nI think I should read this book. Wouldn't it be a great signal? Heck, isn't this whole newsletter a big signal? 😬",
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