Yahoo's Logo Reveals the Worst Aspects of the Engineering Mindset
glog.glennf.com/blog/2013/9/6/yahoos-logo-reveals-the-worst-aspects-of-engineering-mindset
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Too many people think graphic design is not a specialty, but something anyone can do, because the tools to make decent-looking Web pages, newsletters, books, and the like are readily available. But design isn't putting stuff on a page. It's about solving visual problems through an iterative process of decisionmaking, which may involve consultation, or may happen in private. If you can't master that process, you can't work in the field. No one will hire you because your work looks obviously bad to any trained eye, and is interpreted poorly by any untrained eye.