Inside Nintendo's secretive creative process | Games | The Guardian

The headline is a bit overstated, but this is a little peak into how Nintendo approaches creating new game experiences.

“We have the software team and the hardware team working very closely together,” elaborates Takahashi.

I think you could write a near clone of this article for Apple. I love the hiring emphasis to focus on people that have put continued diligence on a project over years, independent of the outcome.