Inside King Arthur Flour, the Company Supplying America's Sudden Baking Obsession | Marker

We buy King Arthur flour and were caught off guard when there was a run on it in grocery stores. Flour was the only product through the pandemic that we actually had to make a focused effort to get for a couple of weeks. This story from the inside on what they were doing is interesting. It is notable to me that their commercial production that ships 50 lb bags could not be adapted for consumer packaging. I think that is a common limitation of many manufacturers, and a very hard, if not impossible, problem to solve.