New 'Apple Invites' App Debuts on the App Store - MacStories

This caught me completely by surprise. Why would Apple bother to create an app like this? I wonder if it isn't a bit like the story behind the Sports app. The thought there was that Apple got frustrated with all the apps in that category being littered with advertising and surveillance and wanted to provide a clean experience. That is certainly true here. At this point using Evite is really just an ad network that happens to do some calendar messaging. I'll definitely use this. I also like that it is open and doesn't require anything other than a browser for the recipient. Nice user experience as well.