kadavy.net | A/A Testing: How I increased conversions 300% by doing absolutely nothing
kadavy.net/blog/posts/aa-testing
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
There are few things wantrepreneurs (all due respect, I'm a recovering wantrepreneur myself) love to talk about more than running A/B tests. The belief seems