Google Acquires ITA, Leading Online Travel Reservation Company
searchengineland.com/google-takes-on-travel-sites-courts-ftc-action-with-ita-acquisition-45590
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Greg Sterling:
ITA is behind the reservations systems for many major airlines around the world, as well as travel sites such as Kayak, Orbitz, Hotwire and many others. Bing Travel also relies on the software. Google, if allowed to complete the acquisition, would thus own the “infrastructure” behind its direct competitor’s travel product.
Why settle for indexing the world’s information when you can own it?
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