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  "note": "The future is a guessing game but this read from the Verge is interesting.\n\n> Our research makes one thing clear: power is shifting back to the consumer ([the fediverse signals this](https://www.theverge.com/24063290/fediverse-explained-activitypub-social-media-open-protocol)). Consumers crave community, but on their own terms -- seeking deeper, more meaningful connections with those who truly matter ([something we identified in 2014](https://www.theverge.com/2014/4/16/5620300/facebooks-friend-problem)). **Authenticity is at the heart of it all, supported by a foundation of safety and security. The future of community is personal, intentional, and built on trust.**\n\nBolding is my addition. I’m not sure the Fediverse signals much, but Reddit might better illustrate these trends. As do the dozens of group chats you have on your phone right now.\n\nI'd like to think that authenticity is what blogging does best. Personal, intentional, and built on trust is Web 1.0!\n",
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