# Do Personal Brands Matter?

<https://www.cjchilvers.com/blog/do-personal-brands-matter/?ref=cj-chilvers-newsletter>

- Host: [cjchilvers.com](https://links.thingelstad.xyz/hosts/cjchilvers.com/)
- Saved: June 7, 2023 (2023-06-08T01:04:25Z)
- Record: https://links.thingelstad.xyz/links/a05bbcd044ac/
- JSON: https://links.thingelstad.xyz/links/a05bbcd044ac.json

## What Jamie wrote

First, I don't like the term "personal brand" in general. I just don't like the image it brings up. People are not brands. But I **do** really like how Chilvers flips it, and just moves brand to the side in favor of **reputation**. That is something I think is critical. His approach and perspective is spot on here. I particularly appreciate the clarity that this is something you get via action. You cannot directly manipulate your reputation.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT258: Weekly Thing #258 / Vision, Strike, Reputation](https://weekly.thingelstad.com/archive/258/), Notable

## Same host

- [You are more interesting than you think.](https://links.thingelstad.xyz/links/9d60a5c3d6e7/) (cjchilvers.com, June 29, 2022)
- [Curation — The C Word](https://links.thingelstad.xyz/links/b1cc2156bb88/) (cjchilvers.com, March 8, 2023)
- [Principles for Creating with AI](https://links.thingelstad.xyz/links/2f8e01b5cabe/) (cjchilvers.com, April 13, 2023)
- [When Pay to Play Doesn’t Pay](https://links.thingelstad.xyz/links/5821c5116b0f/) (cjchilvers.com, April 26, 2023)
- [Can personal brands save big business?](https://links.thingelstad.xyz/links/8bbbca79355a/) (cjchilvers.com, September 3, 2025)

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- [Dedicate Time And Space To Not Doing - Matt Norman](https://links.thingelstad.xyz/links/3e93017aa8d6/) (mattnorman.com, June 7, 2023)

## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://www.cjchilvers.com/blog/do-personal-brands-matter/?ref=cj-chilvers-newsletter