# Don't Find A Niche, Find A Mode

<https://think-boundless.com/dont-find-a-niche-find-a-mode/>

- Host: [think-boundless.com](https://links.thingelstad.xyz/hosts/think-boundless.com/)
- Saved: June 9, 2022 (2022-06-09T11:29:36Z)
- Record: https://links.thingelstad.xyz/links/a526506dd3f9/
- JSON: https://links.thingelstad.xyz/links/a526506dd3f9.json

## What Jamie wrote

This is a bit meta, because this article is really about publishing online and while I find this stuff interesting, I often find it far too marketing heavy. I do like the idea though of finding people to connect with, and sharing value. That is why I make the Weekly Thing after all. 

This article presented something new though, the idea of a mode over a niche. I've always struggled with the idea of creating a content about a niche. Most every piece of advice you can find about creating a website or newsletter is about finding your niche. I can never answer that question. It has made me feel like it is something I’m missing by not doing. 

But this idea of a mode I love. I think about this often. I love the mode of discovery, exploration, and learning. Those verbs tend to align with nouns like technology, leadership, privacy, productivity. Very notably the nouns may evolve and chnage as a result of, well, discovery, exploration, and learning. 

I think of the Weekly Thing as a way to share that journey. I guess it is a **mode**, not a niche. 

I've been asked by a lot of people how to start publishing a blog, or writing a newsletter. I think my advice to them always fall flat. The first step is to just start writing. About what? Whatever is on your mind. I love to highlight that one of my very first blog posts from 2004 was about getting [rain gutters installed](https://www.thingelstad.com/2004/06/07/rain-gutters-installed.html). 

Now though I understand that they are looking for a niche. I think the best thing is to get into the **mode**. The mode will take you wherever you end up, and that will be right.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT223: Weekly Thing #223 / Digital Identity, Finding a Mode, WWDC](https://weekly.thingelstad.com/archive/223/), Featured

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://think-boundless.com/dont-find-a-niche-find-a-mode/
