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  "note": "Some things to think about connecting your companies strategy to execution.\n\n> The companies’ executives eschew conventional wisdom, not for the sake of nonconformity in itself, but because they are focused on the fundamental questions about a company’s strategy, such as: Who do we want to be? What is our chosen value proposition? And they’re just as focused on fundamental questions of execution: What can we do amazingly well that no one else can? What other capabilities do we need to develop? How will we blueprint, build, and scale those capabilities — and put them to use?\n\nThanks to [Juselly French](https://www.linkedin.com/in/jusellyfrench/) for the link.",
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