Graphite Launches As New Platform For Social Shopping
upstart.bizjournals.com/companies/rebel-brands/2012/04/24/graphite-launches-as-new-platform-for-social-shopping.html
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Users shopping on the website of a brand that uses Graphite can, for example, click that they love, want, or own certain items if theyre shopping on Elle.com or that they neeed (extra e intentional) and cant wait to wear something if theyre shopping on Nasty Gal. Those shared comments will appear on Facebook for their friends to see.