# Apple’s Audacity – Stratechery by Ben Thompson

<https://stratechery.com/2019/apples-audacity/>

- Host: [stratechery.com](https://links.thingelstad.xyz/hosts/stratechery.com/)
- Saved: June 6, 2019 (2019-06-06T11:07:31Z)
- Record: https://links.thingelstad.xyz/links/a8d77d1c930d/
- JSON: https://links.thingelstad.xyz/links/a8d77d1c930d.json

## What Jamie wrote

Thompson's recap of the WWDC 2019 announcements is insightful. He gave a lot of attention to the new Sign In with Apple capability and the privacy components of it.

> This is the context for Sign In with Apple: developers can now let Apple handle identity instead of Facebook or Google. Furthermore, users creating accounts with Sign In with Apple have the option of using a unique email address per service, breaking that key link to their data profiles, wherever they are housed.

I've been using [Maskmail](https://www.maskmail.net) to create unique email addresses and one of the things that frustrates me is how many websites block services that allow you to generate random email addresses. One upside to Apple doing this is I don't see people trying to block them.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT109: Weekly Thing #109 / Jun 8, 2019](https://weekly.thingelstad.com/archive/109/), Featured Links 🏅

## Mentions

- [Maskmail](https://links.thingelstad.xyz/links/99d056c3390f/) (maskmail.net, June 30, 2018)

## Same host

- [Facebook’s Privacy Cake – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/7ff769cf7cf5/) (stratechery.com, March 7, 2019)
- [Uber Questions – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/b6ced2236a1a/) (stratechery.com, April 24, 2019)
- [Facebook, Libra, and the Long Game – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/9109e9aa329b/) (stratechery.com, June 25, 2019)
- [Shopify and the Power of Platforms – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/2a73ac70d142/) (stratechery.com, July 13, 2019)
- [The WeWork IPO – Stratechery by Ben Thompson](https://links.thingelstad.xyz/links/22ac33109e31/) (stratechery.com, August 21, 2019)

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://stratechery.com/2019/apples-audacity/