Who chooses?

Godin is hitting on a topic I think often about. Algorithms that decide what to show you must be designed with a goal.

Choosing is a form of selection, of amplification and of curation. Not official government censorship, but something more nuanced than that, the responsibility that comes from choice.

I prefer to be in charge of the choosing. Trusting others to that choice, is a form of influence over the information I see.