Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention - TechCrunch
techcrunch.com/2014/04/03/the-filtered-feed-problem
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
The surplus of content and lack of space forcesFacebook into the role of the bad guy for filtering the feed in an attempt to show the most relevant posts (plus some ads). And so far, Facebook has done a terrible job of communicating how and why it filters the News Feed. The result is widely shared criticism like Eat24s breakup letter to the social network that saw the company delete its 70,000-Like Facebook Page in protest of fewer and fewer of its fans seeing its posts.
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