Facebook storefonts fail, but f-commerce isn’t a failure | ZDNet
www.zdnet.com/blog/facebook/facebook-storefonts-fail-but-f-commerce-isnt-a-failure/9251?tag=mantle_skin;content
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Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Over the past year, GameStop, Gap, JCPenney, Nordstrom, and other retailers have opened a store on Facebook to generate sales from their Facebook Pages with millions of Likes. While they opened storefronts with plans to monetize their Facebook fans, they couldn’t figure out how to do so and ended up shutting down their f-commerce attempts.
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