# How Zoom is reclaiming its brand . . . and why it will succeed - without bullshit

<https://withoutbullshit.com/blog/how-zoom-is-reclaiming-its-brand-and-why-it-will-succeed>

- Host: [withoutbullshit.com](https://links.thingelstad.xyz/hosts/withoutbullshit.com/)
- Saved: April 16, 2020 (2020-04-17T02:05:05Z)
- Record: https://links.thingelstad.xyz/links/bad747abff3b/
- JSON: https://links.thingelstad.xyz/links/bad747abff3b.json

## What Jamie wrote

I agree with this analysis of Zoom's response to recent security and privacy issues.

> My experience as an analyst covering technology companies tells me that this is not a typical response. It’s not lip service. It’s cultural change, generated from the top, with actual product engineering changes to match. Zoom is not standing still, it’s not just defending itself with empty statements, it’s actually engaging with critics and re-engineering both the product and the company to be more respectful of security — and doing all of this, while dealing with a massive traffic increase, a massive increase in public scrutiny, and a lockdown that affects everybody’s productivity.
> 
> This is not business as usual.

It does seem genuine. This is the antithesis of Facebook's constant "I’m Sorry Tours" on privacy.

Also of note, they hired Alex Stamos, former Facebook security chief. He's a serious player, and if the organization doesn't take his direction he is likely to leave. The CEO did the right thing by bringing in a serious security lead.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT144: Weekly Thing #144 / Contact Tracing, Stockdale Paradox, John Prine, Goat 2 Meeting](https://weekly.thingelstad.com/archive/144/), Recommended Links

## Same host

- [Delta Air Lines coronavirus response beats the other US airlines - without bullshit](https://links.thingelstad.xyz/links/657d0b2e54e5/) (withoutbullshit.com, March 12, 2020)
- [The (only) three corporate messages that make sense right now - without bullshit](https://links.thingelstad.xyz/links/600f958f3966/) (withoutbullshit.com, March 19, 2020)
- [A few very dumb COVID-19 corporate messages - without bullshit](https://links.thingelstad.xyz/links/ead24735ef02/) (withoutbullshit.com, March 19, 2020)
- [Virtual Stadium - the Zoom live event product we need now - without bullshit](https://links.thingelstad.xyz/links/62aa93b511b2/) (withoutbullshit.com, April 30, 2020)
- [Brian Chesky lays off 1,900 Airbnb staff . . . like an actual human being - without bullshit](https://links.thingelstad.xyz/links/1853eec4b3aa/) (withoutbullshit.com, May 7, 2020)

## Saved the same week

- [John Conway Dies From Coronavirus](https://links.thingelstad.xyz/links/65e17c6a3131/) (i-programmer.info, April 16, 2020)
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- [mdBook: Create book from markdown files](https://links.thingelstad.xyz/links/6a5a022aa599/) (github.com, April 16, 2020)
- [Jim Collins - The Stockdale Paradox](https://links.thingelstad.xyz/links/84601bde5592/) (jimcollins.com, April 16, 2020)
- [How to Never Waste a Good Crisis | Leadership Freak](https://links.thingelstad.xyz/links/840fd52d936b/) (leadershipfreak.blog, April 16, 2020)

## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://withoutbullshit.com/blog/how-zoom-is-reclaiming-its-brand-and-why-it-will-succeed