TV Is Dying, And Here Are The Stats From The US That Prove It
www.businessinsider.com.au/cord-cutters-and-the-death-of-tv-2013-11
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Audience ratings have collapsed: Aside from a brief respite during the Olympics, there has been only negative ratings growth on broadcast and cable TV since September 2011, according to Citi Research.