Michael Goldhaber, the Cassandra of the Internet Age - The New York Times

Goldhaber seems very clairvoyant. His premise, or foundation for how he thinks about all this is all based on attention.

His biggest worry, though, is that we still mostly fail to acknowledge that we live in a roaring attention economy. In other words, we tend to ignore his favorite maxim, from the writer Howard Rheingold: “Attention is a limited resource, so pay attention to where you pay attention.”

Consider that you are playing that attention game against an infinite scale machine-learning environment that is playing simultaneously with a hundred million other people. You will lose that game. The best thing I do to manage attention is to avoid any system that uses algorithms to present content to me. I prefer content to be presented in time order, and nothing else.