# 8thBridge Launches New Social Commerce Platform Called Graphite; Multi-channel Integration is Selling Point - Host: [digitalintelligencetoday.com](https://links.thingelstad.xyz/hosts/digitalintelligencetoday.com/) - Saved: April 25, 2012 (2012-04-25T21:58:08Z) - Record: https://links.thingelstad.xyz/links/c19fbdac237e/ - JSON: https://links.thingelstad.xyz/links/c19fbdac237e.json ## From the page (probably an excerpt, not Jamie's words) Like Facebooks social plugins, the Graphite social plugins allow brands to create custom Open Graph-powered social buttons that require little, if any, IT involvement to deploy. Until today, this integration required too much internal technical support to accomplish it. Graphite solves this problem by making multi-channel social commerce as easy to implement as the Facebook Like button, said Jon Kubo, Chief Product Officer at 8thBridge. Just as installing a Facebook Like button simply requires pasting a few lines of code into a product page, the same is true for Graphite custom buttons. ## Facts - Kind: [Page](https://links.thingelstad.xyz/kinds/page/) ## Same host - [Speck Launches F-Commerce Social Referral App; Every Touchpoint Becomes a Shoppable Moment](https://links.thingelstad.xyz/links/c2d7761fdd74/) (digitalintelligencetoday.com, February 29, 2012) ## Saved the same week - [8thBridge Introduces A New Era Of Social Commerce](https://links.thingelstad.xyz/links/260da93aa580/) (socialyte.co, April 25, 2012) - [8thBridge ready to raise the grade for social commerce with Graphite](https://links.thingelstad.xyz/links/baca164f7d2b/) (tech.mn, April 25, 2012) - [8thBridge launches new Facebook marketing tool](https://links.thingelstad.xyz/links/3995997ad5ec/) (startribune.com, April 25, 2012) - [Graphite Launches As New Platform For Social Shopping](https://links.thingelstad.xyz/links/a77ba301541b/) (upstart.bizjournals.com, April 25, 2012) - [S-Commerce's New 'Like'](https://links.thingelstad.xyz/links/bf8a2683f779/) (wwd.com, April 25, 2012) ## Elsewhere - Wayback Machine: https://web.archive.org/web/*/http://digitalintelligencetoday.com/8thbridge-launches-new-social-commerce-platform-called-graphite-multi-channel-integration-is-selling-point/