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  "url": "https://www.willpatrick.co.uk/articles/how-to-buy-gifts-that-people-actually-want",
  "title": "How to Buy Gifts That People Actually Want - Will Patrick",
  "note": "Interesting read and perfectly timed article for Christmas and the biggest gift giving season of them all.\n\n> When people _give_ gifts, they typically want to nail one or more of these four different things:  \n> - Surprise (the wow factor)  \n> - Desirability (the clout factor)  \n> - Materiality (the price tag)  \n> - Social responsibility (that is, looking virtuous)\n> \n> Gift _receivers_, though? **Their priorities are completely different.** They want:  \n> - Usefulness (can I do something with it?)  \n> - Versatility (can I do a variety of things with it?)  \n> - Quality (is it well made/going to last?)  \n> - Stuff they've asked for (did I actually say I want this?)\n> \n> Given the difference between these two lists, is it any wonder that some gifts simply don't hit the mark?\n\nThere are some useful and practical tips you can put to work to hopefully improve your gift giving further in the article. 🎁",
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