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  "title": "Deconstructing Google’s excuses on tracking protection",
  "note": "Last week the WebKit team published their position on trackers and blocking them, focusing on improving privacy for those using the web. Google came out with an oddly titled response, [Building a more private web](https://www.blog.google/products/chrome/building-a-more-private-web/amp/), which got a good [Daring Fireball writeup](https://daringfireball.net/linked/2019/08/23/google-privacy-excuses).\n\nThis look at the statements Google is making is thorough.\n\n> Google is trying to thread a needle here, implying that some level of tracking is consistent with both the original design intent for web technology and user privacy expectations. Neither is true.\n> \n> If the benchmark is original design intent, let’s be clear: cookies were not supposed to enable third-party tracking, and browsers were supposed to block third-party cookies. We know this because the authors of the original cookie technical specification said so ([RFC 2109](https://tools.ietf.org/html/rfc2109), Section 4.3.5). \n\nGoogle gets in tough spots when they have to address privacy. Everyone knows that they thrive on user data. Limiting the ability to collect user data directly, negatively, impacts they're revenue.",
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