# Dawn of a new era in Search: Balancing innovation, competition, and public good | Kagi Blog

<https://blog.kagi.com/dawn-new-era-search>

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- Saved: March 23, 2025 (2025-03-23T18:09:30Z)
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## What Jamie wrote

First, I’m a paying subscriber of Kagi and like it. I switched to them when Neeva went out of business. Before that I used DuckDuckGo. Using a paid search platform, for me, just feels so much better. I trust the results and don't get tons of "promoted" links thrown at me. Search, like email, is now in my category of things I believe you should pay for.

This article from Kagi is thoughtful and an interesting take on thinking about Google's monopoly, and how it could be addressed. The idea of opening up the search index is incredible to me.

> The Search Index is the core engine that drives the search flow and generates results pertinent to the user. If we want different search products (the search page) to flourish and different business models for search products to flourish, we should consider separating the Search Index from the other two indexes and make the Search Index available to competitors. This will drive enormous innovation and free competitors to pursue different business models. The innovation on presenting results to users can center around different ranking criteria, different business models, and different user controls on the data they see.
> 
> Since search is a critical but essential resource for all users, the solution that can be considered is allowing fair access to the Search Index or take it a step further into known precedents, consider treating the Search Index as an "Essential Facility".

I also love that this approach could have an end too. If Google's share dropped to some level, perhaps they don't need to share this? Or maybe any search company with greater than a certain market share is required to make their search index accessible.

It is our data after all. They do the work of storing it and indexing it. But having it available for others to build off of would create so much innovation. When was the last time Google truly innovated in search? 

Also see [Kagi is a better search engine than Google — but it costs $10 a month](https://www.theverge.com/web/631636/kagi-review-best-search-engine).

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://blog.kagi.com/dawn-new-era-search