Google+ content is given priority in search its official
blog.dlvr.it/2013/02/google-content-is-given-priority-in-search-its-official
What Jamie wrote
"Don't be evil."
The critical extract reads: Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.