Research Links Personality Traits to TV Viewing Habits
adage.com/article/news/research-links-personality-traits-tv-viewing-habits/146779
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
According to psychographic ad targeter Mindset Media, the TV shows you watch can offer marketers key insights into your personality. For instance, very modest people are more likely to watch the blue-collar hero show "Deadliest Catch" while altruistic people tend to prefer cooking shows like "Rachael Ray" and reality shows with happy endings like "The Bachelor."