Things Are Looking Good At Startup Schwag
techcrunch.com/2008/01/13/things-are-looking-good-at-startup-schwag
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Youll either think this is lame (not target market) or so cool youve wet your pants (target market) and act accordingly. The first attempt at the model by Valleyschwag didnt scale and folded. Startup Schwag isnt relying on the companies to produce the stuff, though (thats where Valleyschwag ran into trouble when they got too big), they do it themselves with the companys permission.