# Facebook to buy Giphy for $400 million - Axios

<https://www.axios.com/scoop-facebook-to-buy-giphy-for-400-million-4a75a359-833b-484d-b15b-87e94d3de017.html>

- Host: [axios.com](https://links.thingelstad.xyz/hosts/axios.com/)
- Saved: May 21, 2020 (2020-05-22T02:52:46Z)
- Record: https://links.thingelstad.xyz/links/cf0ed1ed1557/
- JSON: https://links.thingelstad.xyz/links/cf0ed1ed1557.json

## What Jamie wrote

Looks like I have to add another domain to my 1Blocker blacklist. Facebook will make this a big revenue generator, and make it all gross and Facebook-y I’m sure.

> The bottom line: Giphy is a massive video library, with hundreds of millions of daily users that share billions of GIFs, that generates revenue via branded content. Adding Facebook's ad sales and marketing firepower could be what transforms it from a popular service into a highly profitable one.

The bigger thing here is that Giphy images are embedded all over the web. I’m sure that Facebook has identified that they will not get to surveil humans in more places and understanding advertising intent even better. I would imagine Facebook can do machine analysis of the images themselves to also infer certain preferences back to the user that shared them. It’s all just, yuck… 😠

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT149: Weekly Thing #149 / RSS, Blogs, Giphy, Flour](https://weekly.thingelstad.com/archive/149/), Recommended Links

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://www.axios.com/scoop-facebook-to-buy-giphy-for-400-million-4a75a359-833b-484d-b15b-87e94d3de017.html