Salesforce.com Set to Buy Buddy Media for More Than $800 Million
allthingsd.com/20120529/salesforce-set-to-snap-up-facebook-friend-buddy-media-for-more-than-800-million
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Sources say the two companies have agreed to terms that will value Buddy Media at more than $800 million, but that the transaction hasnt closed yet. People familiar with the deal say Buddy Media chose Salesforces offer over a competitive bid from Google.