# Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol | OpenAI

<https://openai.com/index/buy-it-in-chatgpt/>

- Host: [openai.com](https://links.thingelstad.xyz/hosts/openai.com/)
- Saved: October 1, 2025 (2025-10-01T12:50:47Z)
- Record: https://links.thingelstad.xyz/links/cfbdf292dffd/
- JSON: https://links.thingelstad.xyz/links/cfbdf292dffd.json

## What Jamie wrote

Adds instant checkout (similar to many social platforms) and introducing [Agentic Commerce Protocol](https://developers.openai.com/commerce). Some observations::

- This is more driven off the **700 million** users that invariably end up asking questions about things to buy. Less about AI innovation. Seems like the first thing that is audience-based.
- OpenAI wants a piece of those transactions, and this protocol gives them that. Jointly developed with Stripe so assume Stripe merchants will be easy starting point.
- Interesting for what it IS NOT. It is not an Agent looking at product detail pages. It is NOT an Agent doing the checkout.
- Has (yet another) way of sharing product data. Also introduces payment APIs. No cart capability but coming.
- Why isn't this a Retail MCP approach? OpenAI still hurt feelings they didn't make MCP.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT329: Weekly Thing 329 / Another Thing](https://weekly.thingelstad.com/archive/329/), Notable

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://openai.com/index/buy-it-in-chatgpt/