# OpenAI and Target partner to bring new AI-powered experiences across retail | OpenAI

<https://openai.com/index/target-partnership/>

- Host: [openai.com](https://links.thingelstad.xyz/hosts/openai.com/)
- Saved: November 19, 2025 (2025-11-20T01:28:52Z)
- Record: https://links.thingelstad.xyz/links/cfd2c1d3b5b9/
- JSON: https://links.thingelstad.xyz/links/cfd2c1d3b5b9.json

## What Jamie wrote

Interesting update from OpenAI and Minneapolis-based Target. 

> Building on this foundation, the new Target app in ChatGPT will bring a curated, conversational shopping experience. Launching next week in beta, it will let shoppers ask for ideas, browse and build multi-item baskets, shop for fresh food, and check out using their choice fulfillment options--including Drive Up, Order Pickup, and shipping.

I know senior tech folks at Target so I’m hoping to learn more about how this actually works. I find it super odd that there is no mention of OpenAI's own [Agentic Commerce](https://developers.openai.com/commerce/) framework. This seems like it would have been a perfect place to highlight the power of Agentic Commerce. It is also a two-directional release talking about how Target is internally using ChatGPT Enterprise. This feels like more of a business development outcome than a technical capability, but regardless is still notable.

I've recently found myself using LLMs more for shopping "work". I use work deliberately because for me it fits a unique spot. Most of my shopping (I’m not much a shopper) is just "I need X", so I find X and buy it. I sometimes desire to browse and "I would like to explore X" and see what is out there. I’m using AI for this third space of "I wish there was a thing that did X, Y, and Z but I don't know that it exists". I've now given tasks like this multiple times to an LLM and have it go do research on stuff I don't even know where to start.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT333: Weekly Thing 333 / Gemini, LangChain, Illusion](https://weekly.thingelstad.com/archive/333/), Notable

## Same host

- [AWS and OpenAI announce multi-year strategic partnership | OpenAI](https://links.thingelstad.xyz/links/8ff7a0f702aa/) (openai.com, November 6, 2025)
- [GPT-5.1: A smarter, more conversational ChatGPT | OpenAI](https://links.thingelstad.xyz/links/5f49c1e031d4/) (openai.com, November 12, 2025)
- [Piloting group chats in ChatGPT | OpenAI](https://links.thingelstad.xyz/links/adb5b8678bc7/) (openai.com, November 15, 2025)
- [Introducing shopping research in ChatGPT | OpenAI](https://links.thingelstad.xyz/links/a72dccdb6b7a/) (openai.com, November 26, 2025)
- [The state of enterprise AI | OpenAI](https://links.thingelstad.xyz/links/78fdb3e027f5/) (openai.com, December 11, 2025)

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://openai.com/index/target-partnership/