# Apple Plus - brand versus subscription — Benedict Evans

<https://www.ben-evans.com/benedictevans/2019/4/4/apple-plus-brand-versus-subscription>

- Host: [ben-evans.com](https://links.thingelstad.xyz/hosts/ben-evans.com/)
- Saved: April 5, 2019 (2019-04-05T11:50:14Z)
- Record: https://links.thingelstad.xyz/links/d15aad4c4b3e/
- JSON: https://links.thingelstad.xyz/links/d15aad4c4b3e.json

## What Jamie wrote

This is a super interesting way to look at the evolving business model of one of the giants of the tech industry.

> The old Apple promise was that you don't have to worry if the tech works. The new promise is you don't have to worry if the tech is scamming you. 

I find this interesting about Apple, but it’s also just an interesting space to watch as one of the largest technology companies in the world transitions a significant part of their business.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT101: Weekly Thing #101 / Apr 13, 2019](https://weekly.thingelstad.com/archive/101/), Featured Links 🏅

## Same host

- [Ways to think about machine learning — Benedict Evans](https://links.thingelstad.xyz/links/266d70219da2/) (ben-evans.com, June 24, 2018)
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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://www.ben-evans.com/benedictevans/2019/4/4/apple-plus-brand-versus-subscription