# Hypercritical: Apple Turnover

<https://hypercritical.co/2025/05/09/apple-turnover>

- Host: [hypercritical.co](https://links.thingelstad.xyz/hosts/hypercritical.co/)
- Saved: May 12, 2025 (2025-05-13T03:43:20Z)
- Record: https://links.thingelstad.xyz/links/d28965582a40/
- JSON: https://links.thingelstad.xyz/links/d28965582a40.json

## What Jamie wrote

Siracusa is a deep technologist and has built and created things for the Apple ecosystem for decades. His reviews of macOS releases back in the day were epic and required reads for the nerdiest of us. His argument of Apple's drive for profit over product is meaningful because it is him making it. 

> As far as I'm concerned, the only truly [mortal sin](https://en.wikipedia.org/wiki/Mortal_sin) for Apple's leadership is losing sight of the [proper relationship](https://hypercritical.co/2025/05/09/apple-turnover#virtue) between product virtue and financial success--and not just momentarily, but constitutionally, intransigently, for years. Sadly, I believe this has happened.
> 
> The preponderance of the evidence is undeniable. Too many times, in too many ways, over too many years, Apple has made decisions that do _not_ make its products better, all in service of control, leverage, protection, profits--all in service of _money_.

Will be curious to see how things evolve at Apple in the next year.

## Facts

- Kind: [Page](https://links.thingelstad.xyz/kinds/page/)

## Appears in

- [WT319: Weekly Thing 319 / Embeddings, Passkeys, Macros](https://weekly.thingelstad.com/archive/319/), Notable

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## Elsewhere

- Wayback Machine: https://web.archive.org/web/*/https://hypercritical.co/2025/05/09/apple-turnover