Blog Advertising, Prescience and Seven Years
dashes.com/anil/2009/09/blog-advertising-prescience-and-seven-years.html
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
I'd found some links to the site in the Web Archive a few months ago, and sent them around, and then was delighted to see one of them surface on its own again today. Gawker Media's Erin Pettigrew used the initial thread about the launch of Gizmodo (Gawker's first title), along with my post at the time as a jumping-off point for a look at Gawker's success seven years later. I'm a big fan of using the history of our blogs as a record of the lessons we've learned over the years, and I'm glad I wasn't (overly) harsh about Gawker's chances.