News Corp (NWS): Launching An Ad Network, Too - Silicon Alley Insider
www.businessinsider.com/2007/11/news-corp-nws-launching-myspace-fim-ad-network
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
FIM is building out it own ad network, designed to sell inventory across its MySpace, IGN and Photobucket properties.