WSJ Launching Single-Issue Downloads For iPad
gigaom.com/2011/03/22/419-wsj-launching-single-issue-downloads-for-ipad
From the page
Saved with the link. Notes from 2007 to 2016 are mostly the page's own words, so this is probably an excerpt.
Looking to get more subscribers for its iPad app, The Wall Street Journal will start selling single-issue digital versions of its morning paper for $1.99 in the within the existing free app. In a conversation last week with Alisa Bowen, Dow Jones digital head, she described the move as part of the companys open house approach, designed to entice readers with a sampling of its content. Bowen said the move had nothing do with the New York Times new metered paywall, which it announced last week.