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  "title": "How (some) good corporate engineering blogs are written",
  "note": "We took a run at doing this and struggled to get momentum around it. I share the observations made here that many (most?) of these are not all that great. \n\n> At a high-level, the compelling engineering blogs had processes that shared the following properties:\n> \n> - Easy approval process, not many approvals necessary\n> - Few or no non-engineering approvals required\n> - Implicit or explicit fast SLO on approvals\n> - Approval/editing process mainly makes posts more compelling to engineers\n> - Direct, high-level (co-founder, C-level, or VP-level) support for keeping blog process lightweight\n\nIt’s great to see some common practices for the good ones. ✍️",
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