What Women Know About the Internet - The New York Times

There are definitely gender differences on privacy matters.

Even well-meaning efforts at transparency don’t always work that way for women. Lyft’s car pool service shares the registered names of passengers with everyone else in the car. The first name of an incoming passenger flashes in lights across the dashboard, a feature intended to let riders know they are in the right car. A privacy researcher told me that she once jumped into a Lyft shared ride wearing a sweatshirt with her company’s logo. The next day, she received an email from a male passenger saying, “I found you!” Clearly, he had been able to use her first name and the name of her company to track her down online.

This is a good example where more gender diversity in technology would help.