# Rory Sutherland: Sweat the small stuff - Host: [ted.com](https://links.thingelstad.xyz/hosts/ted.com/) - Saved: May 12, 2012 (2012-05-12T20:46:05Z) - Record: https://links.thingelstad.xyz/links/dce6237537f1/ - JSON: https://links.thingelstad.xyz/links/dce6237537f1.json ## From the page (probably an excerpt, not Jamie's words) It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples. ## Facts - Kind: [Page](https://links.thingelstad.xyz/kinds/page/) ## Same host - [Renny Gleeson: 404, the story of a page not found](https://links.thingelstad.xyz/links/11532790b2a9/) (ted.com, May 12, 2012) - [Rory Sutherland: Perspective is everything](https://links.thingelstad.xyz/links/af1016d7227a/) (ted.com, May 12, 2012) - [Rory Sutherland: Life lessons from an ad man](https://links.thingelstad.xyz/links/57aec25d010f/) (ted.com, May 12, 2012) - [Gary Kovacs: Tracking the trackers](https://links.thingelstad.xyz/links/598f61d8d1a7/) (ted.com, May 12, 2012) - [Brian Greene: Is our universe the only universe?](https://links.thingelstad.xyz/links/c9dace2ad8b9/) (ted.com, May 12, 2012) ## Saved the same week - [Renny Gleeson: 404, the story of a page not found](https://links.thingelstad.xyz/links/11532790b2a9/) (ted.com, May 12, 2012) - [Rory Sutherland: Perspective is everything](https://links.thingelstad.xyz/links/af1016d7227a/) (ted.com, May 12, 2012) - [Rory Sutherland: Life lessons from an ad man](https://links.thingelstad.xyz/links/57aec25d010f/) (ted.com, May 12, 2012) - [Gary Kovacs: Tracking the trackers](https://links.thingelstad.xyz/links/598f61d8d1a7/) (ted.com, May 12, 2012) - [Brian Greene: Is our universe the only universe?](https://links.thingelstad.xyz/links/c9dace2ad8b9/) (ted.com, May 12, 2012) ## Elsewhere - Wayback Machine: https://web.archive.org/web/*/http://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff